Sweden’s plug-in electric car market overtook plugless powertrains for the very first time in September 2021, gaining 53.9 percent of new sales. Full electric vehicles (BEVs) increased their market share by 2.6 times year on year, giving them a 32.9 percent share, ahead of petrol’s 27.2 percent. The new Tesla Model Y was the best-selling vehicle in the country in September.
The overall plugin share of 53.9 percent in September included a new high of 32.9 percent for full battery electric vehicles (BEVs), with plugin hybrids accounting for 21.0 percent. This continues the policy-driven shift in favor of BEVs that began in April of this year. The cumulative plugin share for 2021 has now surpassed 41.7 percent, up from 27.6% at this time last year. Aggregate auto sales in September were 22,634 units, down 15.4 percent from the previous month (pre-COVID).
BEVs already has a 32.9 percent market share, which puts them ahead of petrol (27.2 percent) for the very first time, and their dominance will only expand from here. Diesel’s proportion of the market also plummeted to a new low of 11.3 percent. Meanwhile, the plugless hybrids, that have long since reached their pinnacle, have dropped to 6.3 percent of the market. In total, plugless powertrains fell to a new low of 44.9 percent and were thus eclipsed for the first time by plugin powertrains. The Tesla Model Y, which is still new in Europe which arrived from the massively prolific Shanghai Gigafactory, was Sweden’s overall best-selling vehicle (of any engine) in September.
For the time being, Tesla has just two operational vehicle manufacturing locations, and as a result of the large delivery distances and previous short-seller attacks on any suggestion of quarterly performance failure, sales tend to surge towards the close of each quarter. We’ll have to wait a little longer to see the monthly average delivery numbers, but the Model Y will undoubtedly be quite popular in Europe, especially once the cheaper Standard Range variant is available.
All of the usual suspects, such as the Kia Niro, Tesla Model 3, MG ZS, and VW ID.4, were among September’s best-selling BEVs. Each one of these top five BEVs sold more units than the #1 best-selling petrol car, the Ford Focus (483 units), demonstrating the tremendous demand for BEVs. Let’s take a closer look at year-to-date shipment volumes from a longer-term perspective:
When we total up all of the VW Group’s sales in Sweden so far in 2021 (including those models that don’t make the top 20), we are able get 11,956 units, that is a substantial enough advantage over the Tesla (5329 units YTD) to suggest that VW will likely keep the top spot in 2021.
Looking at the data from just the third quarter, things appear to be getting closer. In Sweden, the VW Group sold 4013 vehicles in the third quarter, compared to 2234 for Tesla. The Model Y, on the other hand, has just been on the market for a month and is still scaling up quickly. We’ll require to examine the head-to-head in the Q4 to get an idea of current run-rates. Even though VW’s total European volumes are increasing, the Model Y could be doing so at a quicker rate. This might help Tesla bridge the gap on VW Group in the Q4 volume.